Telling stories that
MATTER.

Future Wavemakers set out to expand participation in its annual environmental video challenge for K-12 students. I led the development of an educator-first outreach strategy that focused on meeting teachers where they are—through targeted communications, school and district partnerships, and ready-to-use classroom resources.

The campaign helped grow participation from 700 to 2,200 students in a single cycle, more than tripling the reach of the Challenge.

To grow Frost Science’s social media presence, I developed a content strategy centered on accessible science storytelling, strong visuals, and a greater focus on short-form video designed for social audiences.

By pairing creative content with regular performance analysis, the strategy helped double engagement and grow the museum’s Instagram audience from approximately 80,000 to 100,000 followers in one year.

To build excitement around Frost Science’s SHARKS exhibition, I developed a social media campaign that tapped into the curiosity, excitement, and cultural fascination surrounding sharks. The campaign paired bold visuals with accessible science storytelling to make exhibition content engaging and highly shareable.

The campaign culminated in an Instagram post that earned more than 50,000 likes, extending the exhibition’s reach far beyond the museum.

Frost Science’s nightLAB series offered a different kind of museum experience, combining science, entertainment, and after-hours programming for adults. I developed digital campaigns that gave each event its own identity while building recognition for the larger series.

Through social media, email, partnerships, and targeted promotion, campaigns helped drive attendance, including 819 tickets for Science Swarm, while building an engaged audience for future events.